the question "How can we get a better position on the search engines?"

Still, with all of the attention on Search Engine Optimization (SEO), companies are not investing enough of their marketing effort/budget on SEO. In fact, while most companies consider SEO important to their marketing success, very few are actually doing it (some studies show fewer than 40%).

Search engine optimization (SEO) means ensuring that your web pages are accessible to search engines and structured in ways that help improve the chances they will be found and listed as far to the top of the list as possible. This seminar defines the types of search tools, reviews the optimization areas that most impact your position and helps ensure your website receives the ranking it deserves.

Course Duration: 1 day (9am-5pm)

Prerequisites: Basic knowledge of website design and development.